The goal with curb appeal is to make your property appealing and memorable. This applies whether you are getting ready to sell your home or you just want to have a front facade you are proud to have your family and friends pull up to. As you work, keep those 2 words in mind: appealing & memorable. Let’s get started!

There are 3 main steps I think about when working with clients on their exterior facade and I’m going to walk you through them and explain a bit of theory as we go. At the end, I have a checklist of tips for you to print and go through as you are getting things done. For the most part, this is an afternoon project. If you need to do some repair work or go shopping, it might add on some time, but far and away, most of my clients can get this done quickly with a little bit of physical labour and by using what they have around the house already.

1. Prep:

This is the time to clean & clear as much as you can – give yourself a blank slate to work with.

This step makes the most difference when you are preparing to sell your home. You might be able to see past a lot of these things, but potential buyers normally can’t. Where you see ‘I need to get out and rake those leaves this weekend’ your buyer sees ‘wow, there is way too much yardwork to keep up with here, no thanks’. It’s so subconscious, and I’m sure they are very nice people but those little things add up very quickly to buyers, often without them even realizing it. The more you can do to keep that subconscious to-do list short, the better!

If you are just working on curb appeal for your own happiness, it is also important to start with this step. Much like decluttering inside your home, it will be easier for you to enjoy your yard and be proud of your home without a bunch of little annoyances in sight.

2. Create the feeling of an appealing lifestyle:

So much of the power of curb appeal lies in helping people see the lovely parts of the life that you have in your home. This is the good feeling people have when walking up to your front door. It’s a feeling that makes your visitors want to sit with you on the porch and put their feet up. It makes potential buyers want to have coffee in the morning looking out on that yard. You need to create a vignette, make a case or create a good vibe, whatever you want to call it.

The appeal almost universally lies in conveying a relaxed, orderly, safe, calm lifestyle. This is achieved by creating an outdoor seating area (even a small stool suggests this), having flowers or foliage around the front door, having a great door mat and clear house numbers and even things like thoughtful lighting. You want people to walk up to your front door and exhale ‘ahhhh, this is so nice.’

If you are selling your home, you can also add some staging to the front area. What is the lifestyle appeal of your home or area and is there anything that gives a subtle nod to it? If you live near a lake, a fishing rod leaning in the corner is great. If a park is within walking distance for kids, a nice basket with some outdoor balls in it or a baseball bat & mitts does the trick. If you have a nice porch that is great for having morning coffee on, leave a book and clean coffee mug on the side table of your porch seating area. These are all small touches but they can be very powerful subconscious messages to potential buyers about the appealing lifestyle you have in that home.

3. Make your home memorable:

Here is where you add the icing on the cake. This last step is a powerhouse if you are preparing to sell your home, but it’s also that next level up if you just want to love pulling up to your own home that little extra bit.

Why is this important? Buyers aren’t just looking at one house, they are scanning online listings, looking at flyers, and generally absorbing a barrage of details about a lot of homes. They are doing this for weeks or months sometimes. After awhile those houses can start to melt into one another. It’s a funny thing, but the smallest detail about your home that sticks in someone’s mind means that your home is at the top of the list in their brain, along with all the relevant details about your home. Familiarity is comforting and when someone is faced with a huge life change like moving, the more they think about your house, the more comfortable they feel with it and the more comfortable they feel with it, the more they are going to gravitate toward living in it. This is great news when you want to sell it, right?

If you’re not selling, this same factor is what helps your friends and family feel comfortable in your home. It also means that because you are putting that extra bit of your own personality into your space, you are going to be extra happy there as well. There is no downside to this!

What makes a home memorable? Mainly, it comes down to this: one or two things that are bigger, bolder and more colorful than their surroundings. You need a statement. Something unique. Something in a bright color or interesting material. Something that makes people say ‘oh, the house with the _____?! I know that house!’

Does it need to be a purple cow statue on the front lawn or a toilet bowl planter full of foliage? Um, no. Those might be conversation starters, but I’m not sure that’s the vibe you want your home to be giving off (or maybe it is, I don’t judge.) There are lots of great ideas that will also enhance the style of your home. Consider a few nice planters overflowing with bright flowers near the door, a unique color painted on the front door, house numbers painted a bold color, a door mat with some style, a really great light fixture at the door, or maybe just one bold colored accessory on the porch.

A checklist for my people getting ready to list their house:

I know how overwhelmed and busy you can feel if you are getting ready to sell your home, so I’ve created a checklist for you to print off and work through. It can really help to calm that mental chaos if you can just work through something step by step. It's ready and waiting for instant download in my free Design Resource Library - check out that link below to have it instantly emailed to you.

My advice for getting this done?

1. Print the checklist from my resource library.

2. Do a 15 minute walk around and see if you need to buy anything (cleaning supplies, paint, whatever) and make a list.

3. Gather what you need and get it in one spot (hoses, ladder, etc).

4. Set aside 2 -3 hours to improve your curb appeal. Do what you can and move along.

5. If you have more time later, keep working on things you didn’t get to, but any improvement is good and nothing is ever going to be perfect! You can do this!

Ps - Not all of the tips will apply to every home, so just cross off any that don’t apply to you – doesn’t that feel great?

staging prep kit

the staging hub

The Home Staging Series

Modern Neutral Paint Pairings for Selling Your Home

7 Scents That Sell: Realtors Wish All Homes Smelled Like This

Staging helps sell houses. Turns out, it also helps sellers feel good. Why?

The Biggest Wastes of Time You'll Regret When Staging Your Home

Exactly What to Do to Stage a Bathroom That Sells

10 Uncomfortable Things No-One Wants to Tell You About Your House When It’s For Sale

Quick and Simple Curb Appeal Basics– A Crash Course from an Interior Designer

Looking to Pin for later?

Here you go!

Ready to love where you live?

Join over 16 000 others for instant access to my library of free, practical, and down-to-earth interior design resources!

Need some design inspiration for your brick exterior? Looking for the best paint colors to go with brick?

Sounds like you’re ready to breathe some new life into the outside of your brick home - good news, you’re in the right place for some very specific advice & paint suggestions.

There are a few basic design theories and practices that take a brick exterior from tired to knockout and I’m going to walk you through them and, don’t worry, I also have a downloadable cheat sheet with a curated collection of 14 Benjamin Moore paint colors that will make your brick exterior beautiful.

Let’s get started!

1. The 3 Color Rule

A general design rule of thumb is that exteriors look best with a combination of 3 colors.

This gives a good balance between the main overall background color and some details that can be a bit bolder without overwhelming the house. For most people, the goal is for it to be cohesive and gorgeous with just a bit of ‘oh, that looks so good!’ wow factor.

Main Color

The main color is what would normally be the central siding or stucco color. This is sometimes called a field color. This would be a nice, rich tone that you can live with for a long time or that is neutral enough for resale down the road.

If this is the brick portion of your house, then this is taken care of!

This color tends to be the biggest financial investment as well, so it makes good sense to go with something that can serve as a nice background for years to come.

You can dramatically change the look of a good neutral main color by changing up the ‘quick and easy’ accent color in places like the front door or shutters, so choose wisely here. This is the time to consider the architecture of your home and of your neighborhood and to take a good look at heritage colors. These tend to be mature colors that have stood the test of time and are not likely to go out of fashion anytime soon.

You also want to think about whether you want to have your home color be cohesive with the rest of the houses in your neighborhood (mostly, the answer is yes!) You don’t want to be ‘that family’, right? Unless you do want to be, then go for it – whatever makes you happy!

Secondary Color (Or Secondary Grouping)

The secondary color is often seen in stonework on the front facade, like field stone, slate or possibly this is the brick we are talking about today.

The secondary color might also be the trim of the house – fascia, gutters, window trim, railings, etc. If there is not a lot of stone, I tend to let that sit as a ‘near-neutral’, a ‘secondary-secondary’ color because you kind of do need and want a separate trim color in a lot of cases.

Some houses will use a paint color for the trim that matches the stone and that can work as a ‘secondary team’ also.

This grouping of secondary colors should not take up a huge amount of the area of the house facade because you don’t want your stone and trim to compete with the main color of the house but you want to have more of this neutral color than your accent color.

This color is great to break up the facade of the house visually, highlight architecture (like windows, gables, flower planters and porches), and give some depth or balance to what can sometimes otherwise be a large, flat rectangle. You wants lots of contrast between the secondary and main colors in most cases.

The Accent Color

A bright, bold or eye-catching color might be perfect for the front door but would be a bit crazy on the entire house, which is where that third color, the accent color, comes in.

This is the place to go a bit bolder and choose something that will make a statement if you like. It can also be the place to, finally, show some personality in the exterior colors or to just use color to evoke some feeling.

The accent color doesn’t need to be a bright red door that announces your style to everyone who passes by, it can also be a deep charcoal paint on the shutters or a soft butter yellow on the porch floor. This is the place to create some style.

2. Perfect Ratio

There is a design theory of the perfect ratio for these 3 colors: 60:30:10. This provides the main color, a secondary color and an accent color. Use this ratio, it is your friend!

To use this information with a brick exterior, you need to use the brick as one of your three colors. Depending on the amount of brick, this will likely be the main or secondary color.

3. Your brick tone

You also need to take your own brick’s tone into consideration before starting to look at other colors. There are likely variations in the colors on the entire area, as well as within each brick, but the overall brick can be red, coral, orange, pale peach, grey, or even purple toned.

Taking a digital picture and looking at it from far away can help figure this out if it’s not obvious right away. It can also help to have a photo when looking at colors.

Make sure to hold your samples up to your brick and take pictures of the whole grouping together to get a different perspective of how the colors will look together.

4. Architectural details

Consider the color of other architectural features. If they are permanent or you just don’t want to change them right now, they need to work well with the colors you are choosing for the facade. Look objectively at these areas: the roof, window trim & mullions, railings, stucco, vinyl siding, flower bed or planter building material.

Some of these things you might want to paint your main or secondary color, but some are just going to soldier on as-is, so you are going to have to work with them. You should always be able to work around things that can’t be changed and it’s sometimes surprising just how different things can look with the right paint colors around them... so, yes, there’s even aesthetic hope for that ugly roof you’re saving up to replace!

5. Landscape flow

Landscaping plays an important role as well. The colors of dominant shrubs, flowers, planters, and trees near the front of the house should also be looked at objectively.

If you have, especially, some mass plantings of bold colored flowers along the house front, you are going to want to ensure that either your paint enhances or harmonizes with these or that you are willing to transplant them elsewhere and replant something that will be gorgeous with the colors you have chosen.